CASE STUDY – INDIA
In the digital era, companies need a trusted partner for payment and distribution services.
With epay India – a leading prepaid payments processor and the preferred digital distribution partner for global brands, companies can avail a range of robust services including recharge, bill payments, gift cards and e-codes.
Prepaid Mobile, DTH Top-up & Billing:
epay India is licensed by the Central Bank (Reserve Bank of India) to participate in National Bill Payment System (Bharat Bill Pay) and act as a Biller Operating Unit (BOU) as well as Customer Operating Unit (COU) for utility bill payment Services.
epay India currently processes 7 million transactions per day.
Trusted Content Partner:
From mobile operators to popular branded gift cards, streaming music andentertainment, we’ve teamed up with some of the strongest brands like Google Play, Norton, Kaspersky, Tinder, Microsoft and Sony PlayStation enabling retailers to provide a ‘one-stop-shop’ for their customers.
epay India enables digital code distribution on multiple mobile wallet platforms to increase sales, customer loyalty and gain greater brand awareness.
Connecting Brands to Consumers:
epay India has been a pioneer in processing digital content and is working actively with all the mobile operators and PaytV service providers in the country for rendering services to a multitude of channels.
With Rev Payment cloud, epay India provides commerce solutions to connect brands with consumers using its extensive distribution network.
With wide distribution expertise spanning over multiple retail locations across ASEAN countries. epay handles all phases of the prepaid product distribution value chain, whether physical or digital.
epay can deliver gift, top-up, and other digital payment solutions through your existing mobile app or online store.
30%
(2020 vs. 2019)
65%
(2020 vs. 2019)
100%
What’s New?
Digital Content Distribution:
For the first time in the Indian market, Indian consumers are able to purchase digital codes in a physical store/supermarket which can be delivered instantly via their email accounts or through a text message (SMS) in a secure manner, using epay’s world class electronic transaction processing services.
These digital gift codes act as payment instruments for making e-commerce purchases and as effective alternatives to other conventional means of payment. The customer will not just be able to gift these codes, but also use them for self-consumption on various platforms.
The solution does not require investments in dedicated hardware infrastructures, nor in specialised staff at the points-of-sale.
Solutions unique to the Indian Market
Digital Delivery:
Google Play gift cards are popular with consumers to give as gifts or for self-use. Users can buy music, books, magazines, movies and Android applications with the gift cards. epay India worked with Google for distribution of these Google Play e-Codes across online retailers and platforms.
With this launch, a digital form of this product ‘Google Play recharge code’ was made available to Indian consumers for the first time.
Customers make payment of a desired amount using the Google Play category icon on the popular payment wallet platforms such as Paytm, PhonePe, Amazon Pay, Google Pay, Mobikwik, Freecharge, PayzApp, iMobile etc. to receive a Google Play recharge code on their registered email ID and mobile number. The recharge codes can then be used to purchase digital content on the Google Play Store like movies, games, e-books, android paid apps and so on.
More solutions unique to the Indian Market
Recurring Billing Solution:
epay India worked with Norton LifeLock, a global leader in consumer Cyber Security, to distribute comprehensive security subscription packages that will take all-round care of security of their devices as well as Identity.
Norton’s three convenient subscription models (3, 6 & 12 months) help secure their smartphone and PCs with Norton LifeLock’s comprehensive Cyber Safety solutions. Euronet worked alongside Norton to implement an automatic renewal subscription service which is an easy way to get automatically billed each month or year, depending on the plan selection, so the user’s protection is up to date and active without having to worry about it.
The consumers will be able to choose from the three subscription models and can easily purchase the subscription by going on the popular payment apps and selecting the offer that is best suited to them. On purchase, a code will be auto-generated, which can be used to get their anti-virus activated on the Norton LifeLock website.
